Have you been calculating how much it is costing you to forget what you are studying?

Have you ever calculated just how much it costs to not remember what you study? You might find it a somewhat odd question, but this is something each one of us should be taking quite seriously..

I’m not talking about stress, strain or unsuccessful results. This alone would be reason enough to push anyone to want to have an effective method for studying and remembering things. If only to stop throwing away precious time trying to induce the mind to accumulate information that it is unwilling to take in!

But, the calculation I’d like to talk to you about today is of a very concrete nature. We’re talking money, and doing so in a very scientific way, so get a calculator.
Have no fret, even if you hate math, there will be nothing here that you cannot easily grasp.

Well, then: what is the first thing people do when they are through with a course, be it formation or a lesson?

The answer according to experts is clear: they start forgetting.


How fast? Researchers estimate that after 20 minutes we have already forgotten about 40% of the information heard, and after a month well over 80% of what we have heard or read.

Time elapsed  Loss of  information
 20 min  40%
 1 hour  55%
 9 hours  62%
 2 days  70%
 6 days  77%


This piece of information alone should have rung a warning, however, let’s now consider the financial effects of this reality.

For simplification, let’s suppose that your course (or average tuition) is of about $3’000.00.

According to the values in the chart regarding Ebbinghaus’s curve of oblivion, without any preventative action in order to store the information you will receive from a course you will have a gradual loss of information – and therefore of value – for a total of $2’310, leaving you with only $690 of your initial investment.

Time Elapsed    Loss of investment
 20 min  40% of investment = € 1,200
 1 hour  55% of investment = € 1,650
 9 hours  62% of investment = € 1,860
 2 days  70% of investment = € 2,100
 6 days  77% of investment = € 2,310


Now, you might not have much experience with investments, but a loss of well over 80% of invested capital is definitely a bad deal!

Luckily, as coded by the ancient Greeks as far as the year 80 B.C. the  Ad Herennium  treaty  brought about a solution to stop money-drain. It’s about acquiring methods of “active” listening, that is a method that allows you to reverse the effects of the curve of oblivion, “actively” pinning information in our memory.

It’s the same difference there is between jotting down important information on loose paper or on a sturdily bound notebook. Obviously loose paper will fly away with the first gust of wind – which Ebbinghaus showed comes as certain and relentless as clockwork just 20 minutes after closing the book and leaving the classroom! – will end up like autumn leaves in the wind. On the other hand, a sturdily bound notebook – which in our example in none other than all the information you have gathered put together with the correct method – will stay faithfully at your side, even if you were caught in the middle of the Bora winds!

As anticipated, this “correct method” is not anywhere near revolutionary, new or alien. It is something that belongs to the patrimony of humanity since the ancient Greeks. Made more famous by Marcus Tullius Cicero – although it seems the art of memory was already perfectly known way before Cicero -,revived by 16thCentury Italian philosopher Giordano Bruno (who used this art to amaze the courtiers of his time) and many others after him, it is clearly something available in our own days.

Whomever seeks – and there are many around – to sell you courses or techniques for you memory stating to be “absolutely innovative”, “all new”, “just arrived from whatever part of the world, techniques no one has ever heard of or seen”, just so you know you’re being ripped off.

Truth is, ANYONE who has somehow managed to keep alive inside of him the  “ancestral” memory of  how our brain has evolved in order to save information already has the spontaneous ability to learn and store the information acquired as if writing it all down on that sturdily bound notebook.

Unfortunately, though, the vast majority had to “learn to learn” in a totally unnatural way, because of the methods, which we won’t argue, that schooling uses to forward information making all efforts ineffective.

This is why there’s the need to erase wrong information and previous mistakes and go back to “learning to learn” the right way. This is why we need to recover information on how to use our memory in a natural and effective way. But surely enough, nothing new under the sun for the last 2000 years, at the least.

The point is: how much time and how much effort can you or are you willing to put into re-learning what schooling made you forget?

If you are determined enough, willed enough to put the right amount of ability, effort and drive you can make it on your own. The greatest memory champions that take part in the annual national or world championships are almost always self-learned. No courses, simply that is their biggest passion and want nothing more than to spend every waking hour working on improving and managing even more breathtaking virtuosities with their memory.

You can learn what you need to know as much from the  Ad Herennium as from one of the texts on learning and memory techniques around. The serious texts aren’t many, but they are out there.

To date you can still read many comments and complaints on the internet making invective remarks against memory courses because “all money blown away since you can learn the same stuff in a text book”.

True enough. Everything we teach in our course Genius in 21 Days you can learn by reading and applying step by step the content of our book – the title is the same published by Sperling & Kupfer, you can find it here – or in any other book by (real!) pros, like for example Tony Buzan, known to many for his work on mind maps and for having started the Memory Championships in the USA.

The point is: how much more time are you willing to lose? If you are in no hurry – and are sufficiently determined – reading a book in order to learn the techniques can suffice. In our years of experience few are the ones who can learn the techniques well on their own: the curve of learning is a long one, if you need to try to come out of it alone and most people throw in the towel well before having mastered them enough to see the results they wish to obtain.

These are then obviously the ones that go around stating that “memory techniques are useless, a mere bluff”. But if you’ve come this far, you’re smart enough to have understood that this is the classical quote of the fox that gives up on the vine of grapes saying it’s not ripe enough, when in reality it was unable to reach it!

On the contrary, if for any reason – ambition, need, curiosity, will to take your life to a higher level – you want to learn the memory techniques well, fast, and without too many problems, you will need two things:

  1. A well-organized course that guides you step-by-step in learning – guided but fast – everything you need to know
  2. Someone at your side who will be there all the time necessary for you, sitting next to you, helping you to apply the techniques in your specific case, overcoming your obstacles, and clearing doubts you might still have, down to the moment in which you will be able to soar on your own conquering any result you might want to achieve.

Genius in 21 Days is the only course on the market able to offer both. In the number of branches and tutors, presence in the regions, number of attendees trained, thousands of hours in class and on the field, number of specialized instructors, it is the only reality in the field of training capable of giving what you need to have excellent results in a short time.

Everything else is a pale, ineffective copy.